Jerry Lawson - Engineer, Video Game Pioneer

(Source: The New York Times 4/13/11)

Gerald A. Lawson, a largely self-taught engineer became a pioneer in electronic video entertainment, creating the first home video game system with interchangeable game cartridges.  Before disc-based systems like PlayStation, Xbox and Wii transformed the video game industry, before techno-diversions like Grand Theft Auto and Madden NFL and even before Pac-Man and Donkey Kong became the obsession of millions of electronic gamers, it was Mr. Lawson who first made it possible to play a variety of video games at home. 

Gerald Anderson Lawson was born in Brooklyn on Dec. 1, 1940, and grew up mostly in Queens. His parents encouraged his intellectual pursuits. His father, Blanton, was a longshoreman by profession and a voracious reader of science books by inclination; his mother, Mannings, was a city employee who was also president of the PTA at the nearly all-white school Jerry attended. There he had a first-grade teacher who changed his life.

“I had a picture of George Washington Carver on the wall next to my desk,” he said in a 2009 interview with the publication Vintage Computing and Gaming. “And she said, ‘This could be you.’ ” He went on: “This kind of influence led me to feel, ‘I want to be a scientist. I want to be something.’ ”

He attended both Queens College and the City College of New York, but never received a degree. In the early 1970s, he started at Fairchild in Silicon Valley as a roving design consultant. While he was there he invented an early coin-operated arcade game, Demolition Derby. Along with other Silicon Valley innovators, he belonged to a hobbyists’ group known as the Homebrew Computer Club. Two of its other members were Steve Jobs and Steve Wozniak, later the founders of Apple.

“I was not impressed with them — either one of them, actually,” Mr. Lawson said in the 2009 interview, and though he didn’t say why, he declined to hire Mr. Wozniak for a job at Fairchild.

After inventing Demolition Derby, Mr. Lawson was put in charge of the company’s video game division. He and his team came up with cartridges that could be loaded with different game programs and then inserted into the console one at a time. This allowed the company to sell individual games separately from the console itself, a business model that remains the cornerstone of the video game industry.

He also founded and ran Videosoft, a video game development company which made software for the Atari 2600 in the early 1980s, as the 2600 had displaced the Channel F as the top system in the market.

In March 2011, Lawson was honored as an industry pioneer by the International Game Developers Association.  One month later, he died of complications from diabetes.